In Murdoch’s interview with Sky News he said “I think we’ve been asleep. It costs us a lot of money to put together good newspapers and good content. They’re very happy to pay for it when they buy a newspaper, and I think when they read it elsewhere they’re going to have to pay.”

Completely disappearing from Google search engines for topical news content is an early death warning. Especially in this time of change and shift towards an increasingly important mobile search market (Google’s purchase of AdMob for $750M) where News Corp content will not be from the onset?

Read the Mediapost article here