According to Experian’s Hitwise service, Google and Google News accounts for 25% of the daily traffic to WSJ.com and 44% of them are users that haven’t visited in over 30 days…
In Murdoch’s interview with Sky News he said “I think we’ve been asleep. It costs us a lot of money to put together good newspapers and good content. They’re very happy to pay for it when they buy a newspaper, and I think when they read it elsewhere they’re going to have to pay.”
Completely disappearing from Google search engines for topical news content is an early death warning. Especially in this time of change and shift towards an increasingly important mobile search market (Google’s purchase of AdMob for $750M) where News Corp content will not be from the onset?
Here is a great interview with Rupert Murdoch from Sky News in Austrailia. He discusses actively removing or hiding content from internet aggregators such as Google and Microsoft as well as not valuing the type of traffic their search engines send to content destinations.
Mr. Murdoch mentions “stealing” from “comptetiion” quite a bit. The last half of the interview goes into global economy, politics and general opinions… Try not to imagine him talking to a kangaroo with glasses while watching…
Read the article from mUmbrella here and ironically the Youtube video here
Not only is Google partnering with MySpace and Lala to bring music listening and purchase results front and center on search results but now they are offering exclusive tracks and free downloads from both services. This is great in theory but in execution it is lacking one small touch that would make it brilliant. continue reading »
